Bespoke / NPD
Classic Cuisine - Projecting your menu into the future
How do you predict future menu trends to give a serious competitive edge? Do you wait to follow in the footsteps of other market leaders?
Classic Cuisine’s New Product Development programme includes strategic comprehensive research in all aspects of the food market and smart ways of creating the dishes your customers will be demanding in the future. Our award winning product development team are fuelled by innovation and creativity, tailored within realistic and essential frameworks for commercial success for you.
Our international suppliers constantly source new sustainable ingredients specifically for us, and our contacts and links with leading restaurants and major multiple retailers help give direction to preferred consumer choices and expectations.
We believe we have found a unique matrix of contributing elements that allow us to predict more accurately what is going to successfully sell in your market.
Continuing investment in product development gives us the edge in new menu ideas of outstanding quality at a very competitive price.
The main areas we investigate are:
- Ingredients suppliers worldwide
- The media
- Leading award winning restaurants
- Supermarkets and major multiple retailers
Supermarkets show us the broad trends - the products that general consumers are moving towards. Suppliers and the media tell us about new ingredients, new ideas, fresh thinking. Meanwhile, the UK's leading restaurateurs and chefs show us the latest recipe developments that are really taking off amongst the trendsetters. The results of these research findings drive our NPD.
Research confirms that demand for red meats, fish, & poultry have increased in recent months, and more innovative vegetable dishes will be key drivers on the menu. Furthermore, consumers of vegetarian dishes are trading up - they have higher expectations of quality, variety and Innovation.
So where does that lead us? To recipes like ‘Stuffed Aubergine Vegetarian Moussaka’, using local & sustainable ingredients. We have recently launched similar products into both National wholesalers, and high profile national Pub brands across the UK.