Food trends for 2024 and beyond

As food innovators, we love nothing more than staying up to date with the latest trends in ingredients, dishes and dining to ensure we keep creating recipes that appeal to customers and their changing tastes. Here are some of the key trends in food for this year and beyond. 

More dishes for vegetarians 

The availability of vegetarian dishes on menus is a hot topic. As plant-based eating has become more popular, a lot of vegetarians miss ingredients like cheese, butter and cream if there is only one vegan option aiming to appeal to vegans and vegetarians alike. Vegetarians are pushing back and we expect to see a return to vegetarian dishes with eggs and dairy, alongside plant based dishes for vegans. While venues must consider menu space, with more types of diets it’s important to consider dishes that appeal and cater to all diners. 

Conscious demand for sustainable, rustic and real food  

The increased awareness of food sustainability is affecting the whole industry with many consumers as well as suppliers now actively wanting more environmentally friendly food. Consumers are also pushing back against overly processed ingredients, particularly when it comes to free from dishes. Instead there is a trend for more rustic, rural and reduced processed foods. Expect to see more real ingredients, vegetables and natural protein at the heart of vegetarian and vegan dishes. 

Say hello to British fusion 

While there is no denying the appetite for international flavours, some consumers can be wary about trying totally different dishes. That’s where British fusion comes in, often combining traditional ingredients with global flavours to create unique dishes with some familiar elements. We’re seeing more creative cooking and flavor combinations across desserts and main courses and British fusion continues to be a trend to watch. 

Sensory dining 

Expect to see a continued focus on dishes that look as good as they taste, with Gen Z driving the desire for aesthetic dishes that serve as much style as flavour. Consumers want dishes they can photograph, smell and even hear. We’re also seeing dishes which can affect our moods – from calming colour pallets to desserts with lavender and camomile to help you sleep and relax. This is food that’s a feast for all the senses.